The role of a market project manager is to ensure team members’ proper functioning towards the project. However, managing a whole bunch of diverse mindsets of employees is not a piece of cake.
Being in a superior position, you might struggle to acquire results from your team members. Additionally, project management is an extra task provided to you, which most marketing managers work to handle.
While a project management software helps you unravel the issue skillfully, tackle project management without fussing about it systematically?
Well, upskilling yourself to the job description will surely solve these problems. This article shows the requisite skills you need to possess to be a successful marketing project manager.
1. Task Delegation
Assigning tasks based on the talent of the team members is often overlooked. As a marketing manager, you should know who is capable of doing a particular job well.
For the sake of matching the expected outcome, you need to delegate a LOT of tasks.
To perform the delegation, it is vital to understand the capabilities of your employees. Send survey forms to figure out their potentials. Hence, you can provide based on the individual’s skillset.
2. Project time management
Project time management involves comprehensive details on project tasks, and duration to provide deliverables and requirements.
Likely, a marketing project manager should supervise the time spent on tasks as planned and complete interdependent tasks immediately. Using a useful tool like a Gantt chart can help in visualizing and tracking these tasks effectively.
While the reality is different, team members are free to handle the queries and issues in advance through effective communication using project management software.
3. Competence to communicate
As mentioned earlier, communication solves many issues at the initial level. Similarly, for a marketing project, excellent coordination is required to achieve the planned tasks on time.
Being a marketing project manager, you should bridge the communication gap and misunderstanding through seamless communication tools like discussion forums and chat options in project management software.
Finally, everyone in the team has the competence to communicate. A pro tip to carry out potent communication for a marketing project manager is to express fully and be empathetic towards the employees’ situation.
4. Critical problem solving
This one is crucial. Whenever a problem arises in the project, team members hesitate to put forth the project manager’s context.
So, show your sincere concern of being one among them, break the project manager-employee barriers in your team.
As a result, when a hurdle comes in your way, you all can face it together. In a bird’s eyes view, solving a problem as a group has the main advantage- different perspectives from various angles.
Sooner or later, projects have issues. A marketing project manager should view these problems as challenges to lead the group in untangling them.
5. Multi-dimensional aspects of tasks
As a project manager, you should possess an eye for details. While working on bigger goals, sometimes your team members might miss out on that particular essential feature.
It is your duty to bring the best out of your employees. And, it would be best if you connected the pieces in the puzzle.
6. Immediate feedback
Employees expect feedback as a way to improve them for the better. As soon as the assignee accomplishes the task, it would help them do it the way you expected and saves you time if you give them constructive feedback.
Every marketing project is submitted to the project manager. So, your feedback on the team members’ work would make them complete the job effectively.
The bottom line
As a project manager, you need to wear different hats. However, you can develop these abilities in due course with experience.
We would love to know from you about your existing skills, so share your experience as a project manager in the comments.
