If you’re looking for tips on revolutionizing online businesses using GPT as the game-changing tool, here’s the right guide for you.
The advent of GPT has sparked a gold rush in the business world. OpenAI’s latest language models are unbelievable in their capabilities: GPT-4o can communicate more naturally, create illustrations, write strategies, instantly analyze audio and video content, draw diagrams directly in chat, and data in attached files. Over 70 specialists from diverse fields have enhanced this new model, and significant investments have been made in its development.
Amazon, Apple, IBM, Facebook, Google, and Microsoft have partnered to advance artificial intelligence programs, recognizing their immense potential and integrating them into their projects. The Generative Pre-trained Transformer (GPT) model from OpenAI has gained particular popularity. Numerous companies have found this super-neural network to be a “goldmine,” aiding them in optimizing business processes.
API integration into a company’s technical infrastructure — be it an online store, web portal, or CRM system — reveals the full power of GPT for business, especially when combined with new plugins. According to Statista, these new capabilities have already resulted in significant profits for companies.
How does it work? Integrating GPT through an API allows you to tap directly into OpenAI’s resources within your web product, bypassing third-party intermediaries. This setup will enable you to interact with the chat directly, securely train it, and provide confidential information in a safe environment.
The model can be configured to handle specific tasks, integrated with other systems and APIs, and created to build a sophisticated web application with an intelligent internal ecosystem. GPT can play a variety of valuable roles in this ecosystem. Let’s look at the most popular ones.
Assistant: automating routine tasks
ChatGPT serves as an excellent assistant for most work-related tasks. In 2023, it or its equivalents, like Gemini or Llama, had already been utilized by over 37% of professionals in various functions.
While some employees use ChatGPT directly through a browser or app, it’s more beneficial for businesses to integrate it into their technology stack. GPT has the remarkable ability to absorb only essential data and self-learn continuously, enabling it to offer more precise and relevant solutions tailored to a company’s specific context. Moreover, API integrations within companies are typically configured for optimal performance and reliability.
This meticulous setup ensures that operations run smoothly and efficiently, leading to a more stable and dependable system compared to public interfaces. GPT can handle complex, multistep tasks through the web platform interface using API. OpenAI provides this technical capability to connect API assistants for any business today.
Our case study: at Asabix, we integrated GPT into our employee portal and immediately automated reporting, document searches, and responses to frequently asked questions from staff. By calling specific functions, we tasked GPT with managing the information database, booking meetings, and collecting company process feedback.
Marketer: from content to strategy
The GPT models have become more efficient in the creation of unique content, analyzing data and feedback from customers, handling customer complaints, creating personalized email campaigns, developing strategies, conducting A/B testing, and forecasting trends.
By integrating with a business, GPT can identify new leads, enrich its database, improve marketing strategies, and predict campaign success. GPT allows online store owners to make crucial business decisions by giving them direct access to all customer chats, orders, feedback, and behavioral history.
Our case study: integrating GPT into the content management panel of our client’s online store allowed them to generate high-quality descriptions for thousands of products in just a few clicks, which would have taken months otherwise.
Idea generator: a source of creativity
GPT is increasingly being “invited” to brainstorming sessions because it can process large amounts of information and offer non-obvious solutions. GPT-4o’s new features, including voice communication and context analysis during video meetings, make it an invaluable tool for team discussions.
Our case study: we integrated a ChatGPT form into our website, allowing users to input requests for idea generation. These could be requests to suggest current design trends, combine approaches, or come up with name options for a new startup. These forms can be tailored with predefined context for the queries, providing clear and structured results and making them highly convenient.
Analyst: research and data handling
GPT swiftly analyses, segments, and sorts large datasets, works with tables and formulas, perceives provided files and photos, and visualizes graphs and charts directly in the chat. This capability generates detailed reports in seconds, typically taking employees hours or days. Moreover, the new GPT models now process not only text files but also graphical, audio, and video files, making it easy to summarize meetings, send agendas to all participants immediately, and structure company activities.
Our case study: we integrated GPT into a logistics application to analyze previous customer inquiries, the number of returns and delays, and existing customer complaints about carriers and provide recommendations. Now, with the delivery calculator we created, clients can receive a comprehensive response as if from a live manager instead of just a dry calculation of delivery options: “Analyzing previous dispatch times, complaints, and delays, we recommend option ‘D,’ which will be the most reliable and optimal for you in terms of cost and delivery time. However, option ‘B’ would be more suitable if speed is your priority.”
This integration has greatly enhanced the user experience by providing personalized and actionable insights.
Consultant: the “live” chatbot
Major marketplaces have already integrated GPT as a chatbot to consult their customers. Many would be surprised to learn who patiently provides detailed answers, resolves issues, and gives excellent advice. ChatGPT doesn’t tire, sleep, or get annoyed. Moreover, the new GPT models have learned to skillfully mimic a brand’s tone and style, detect emotions, and steer conversations in the right direction, efficiently neutralizing objections and resolving problems.
Our case study: we connected ChatGPT to an online store via API, trained the bot using real-text examples of customer interactions, and obtained a tireless “consultant.” This consultant conducted multichannel conversations with customers worldwide 24/7, had in-depth knowledge of all product specifications, successfully recommended accessories, and gently guided customers toward placing orders with the most convenient delivery options for them.
Representatives of the retail sector have particularly noted the benefits of such innovations:
With the introduction of voice and audio/video analysis capabilities, GPT will soon go beyond text-based chatbots to fully simulate interactions with a live support representative, including a complete range of emotions and empathy.
Stay tuned! The new GPT model is already twice as fast and cost-effective as its predecessor. Right now, companies are racing to dominate the AI field. Technologies are becoming more complex and mysterious, but today, professional API integration of GPT into a web product is already elevating business processes and revenues to new heights, as proven by successful market players. The future is here, and soon, it will be hard to imagine any modern business without AI, much like it once was without a website. If you’re looking to integrate GPT into your web product, contact Asabix — we’ll help you make the most out of this cutting-edge technology for your business.
