Design & Development

What you Need to Know Before Creating a Logo?

Do you need a new creative logo designed for your company? If yes, you must have already surfed the Internet in order to find as much information as possible on how to design one.

If you still feel that your knowledge isn’t enough, you’ve come to the right place because today Mister Know-It-All has decided to share his experience on what you should know before creating a logo.

Just make sure this information is totally confidential: you don’t want your opponents to benefit from it as much as you will.

Mr. Know-It-All suggests taking your time

When you were a kid, your mom was your best friend. The minute you faced the problem of designing a logo everything changed.

Now, time became your best friend which means you shouldn’t be in a hurry and think carefully before making a decision. If you want to do everything as quickly as possible, you’ll never achieve perfect results.

Your logo requires no hustle at all. However, it doesn’t mean you should sit and do nothing, hoping an impeccable logo will find you eventually.

Mr. Know-It-All is a perfectionist. Are you?

Not a perfectionist? Become one. At least for the sake of your future perfect logo. A lot depends on the way your logo is going to be presented, that’s why it’s certainly not a time to play things cool.

If you don’t like something, change it! If you see that the font doesn’t entirely correspond with the picture, look for another one. And if something bothers you about the color, pick another one.

Mr. Know-It-All needs to know your opinion

So do you. You need to know what your clients think about you, what they think about your company, and your products, and services.

Being aware of what your clients like will help you a lot while creating a logo. It should be aimed at your target audience because otherwise, it won’t trigger any necessary effects.

Your clients’ opinions will help you create a logo that will correspond with your customers’ wishes. Also, if you have already designed a logo, you need to know what your clients think of it as well.

If it doesn’t appeal to your clients, you probably shouldn’t use it at all.

The biggest rival of Mr. Know-It-All is Mr. I-Know-Nothing-At-All. Who’s yours?

Knowing your target audience is not enough. You need to know companies who compete against you in order to win customers.

Their logos are crucial for you when you think of your future logo concept. The border is extremely thin here. You don’t want your logo to remind your customers of your competitors.

Mr. Know-It-All says that flexibility matters

While designing a logo, don’t stick to one precise idea, not wishing to change it. The best thing about creating a new logo is that your possibilities are unlimited.

Don’t be afraid of making some minor or major changes in the initial concept. You need to think more freely and be open to everything refreshing and daring.

That’s why, if at first you wanted your logo’s main color to be brown and haven’t tried any other yet, check out some more colors and shades: perhaps brown will look much more beneficial.

Mr. Know-It-All respects his heritage. Do you?

This is a very important issue if you decided to redesign and upgrade your logo. Sometimes companies make changes too rapidly and it’s really hard for their clients to adapt to those changes and get used to them. That’s why redesigning a logo might be twice harder than creating one from scratch.

If your company has a long (or not really) history behind, don’t ignore it manufacturing something completely different. You need to leave at least a small hint of past in your new logo: your clients will appreciate it a lot.

Mr. Know-It-All warns you not to overestimate your logo

Your logo is only a part of advertising campaign that is responsible for your brand awareness. However, it’s only a part, though a very significant one.