Here's a statistic that's so big and impossible to comprehend, but it sounds incredible all the same. On YouTube alone, more than one billion hours of video are streamed each day. That says nothing of other platforms, or of...
Online marketing is the process of using electronics or digital networks to promote services or products. This strategy is critical for the growth of your business. By popularizing your company online, you'll be able to reach a larger audience....
Instagram is among the biggest online platforms for approaching your potential followers and targeted audience, potentially tens of millions of regular active users. With over 200 million active monthly users posting 60 million photos and 1.6 billion likes daily,...
Whether you’re a business or an individual, your online reputation is something you need to guard jealously. The stakes are, of course, raised if you’re a company as the overall company's reputation will also affect the professional reputations of...
Businesses need to have a growing number of customers for it to survive a highly competitive environment. Achieving that won’t be easy. You can’t just sit still and wait for these customers to know about you; visit your physical...
TikTok has become a hub in the internet culture; plenty of brands and companies have started to use TikTok ads to make their footprint among the younger generation. It is one of the best marketing tools to generate interaction...
In literal terms, automation refers to the process of getting things done "automatically," with minimal or no human input. So, email automation in the e-commerce industry is the process of setting rules - triggers - to control how emails...
Influencer marketing, like any form of marketing, should eventually drive a positive ROI. However, each marketing channel requires unique methods for measuring ROI. For example, there are forms of digital marketing (such as pay per click advertising) that are...
